Bronco Motors Reflects on Western Idaho Fair

While the Western Idaho Fair (WIF) has, unfortunately, had to be canceled for 2020, Bronco Motors-who has been partnering with the fair for the last 19 years, still want to acknowledge the importance of this event to the Treasure Valley community.

As much as we enjoy our days at the fair, where we generally host a large pavilion filled with the latest jaw-dropping new vehicles, we think that the most important part of being a partner with the Western Idaho Fair for almost two decades is supporting our community. "Yes, we are hoping you will come to our dealership to shop for cars, true, but we're here to support an event that's been around for 122 years. Our employees love to tell you about the newest safety and fun technology packed into every one of our vehicles because we care about our neighbors," Grant Petersen, Jr. President and CEO of Bronco Motors said. "While it (the fair) is a lot of fun, we're proud to be a sponsor of WIF because the event supports Idaho farmers and ranchers who are integral to our community and economy."

In fact, the partnership with WIF runs so deep that we now have our own day at the fair! Each year, we sponsor that evening's concert and other events such as Splash Dogs. "We love showing our appreciation to our employees, our partners, and our community, all in one place," Petersen Jr. said.

In business since 1971, Bronco Motors and WIF are both deeply rooted in the fabric of the Treasure Valley. We look forward to seeing this partnership in action next year. (see photo gallery.)